Cover Page
Executive Summary
Table of Contents
Business Structure
- Description of Business
- Business Organization
- Management Team
- Location
Market
- Product/Service
- Market Trends
- Target Market
- Competition
- Competitive Advantage
- Market Share Estimates
Marketing & Sales Strategy
- Pricing and Positioning
- Sales
- Advertising and Promotion
Operating Requirements
- Production of the Product/Service
- Staffing and Employees
- Management and Administrative Support
- Regulatory Requirements
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The Financial Plan
- Forecasted Startup Budget
- Forecasted Break-Even Analysis
- Forecasted Twelve Month Cash Flow
- Forecasted Five Year Cash Flow Analysis
- Forecasted Five Year Income Statement
- Forecasted Five Year Balance Sheet
The Sources and Uses of Funds
- Sources and Uses of Funds Statement
- Personal Financial Statement
Analysis of the Risks and Rewards
- Risk Analysis
- Strategies to Address Risks
Attachments
- Direct Competitor Analysis
- Labor Force Profile
- Startup 12 Month Cash Flow Projection
- Startup Budget Assumptions
- 12 Month Cash Flow Projection Assumptions
- Break-Even Analysis of Sales (Monthly & Annually)
- 5 Year Cash Flow Statement
- Assumptions Used in 5 Year Financial Projections
- 5 Year Income Statement
- 5 Year Balance Sheet
- Personal Financial Statement
- Equipment List
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